L’Oréal employees worldwide engage with local associations during this dedicated Volunteer Day

Clichy, 24 June 2014 - Over 20 000 L’Oréal employees from 61 countries will participate in the Citizen Day held in their country, dedicating one day to help communities and partner organizations.

During the Citizen Day in all the countries involved, L’Oréal employees will offer their time in over 400 community projects to fulfil the needs expressed by partner charities in five areas: environment, employment, helping people with disabilities, fight against exclusion and intergenerational outreach. In every country, L’Oréal employees from all the group’s entities (headquarters, research, plants, etc.) will participate in wellness workshops, landscaping activities, renovating community and housing centres, collecting clothes and food.

These collective actions represent globally some 130,000 hours of charity work, a support welcomed by local charities and non-profit organizations.

"For the fifth year in a row, L’Oréal employees will be given an opportunity to become part of the group's citizen engagement programme. By joining forces, we will have a positive impact on the world around us," said Jean-Paul Agon, Chairman and CEO of L’Oréal. "Companies have a mission to create social and societal value."

Citizen Day is deployed on an international scale across 61 countries in June and July during one day or one week. This year Citizen Day will gather more than 20,000 employees : the kick-off was given by Russia on May 28, followed by China, Lebanon on May 30 and US on June 16, then in most European countries on July 1, as well as the Philippines.

L'Oréal Philippines employees came together to play their roles in the rehabilitation of Tugop Primary School in Tanauan, Leyte. Damaged during Typhoon Haiyan last year, Tugop Primary School was left with only two working classrooms for all their 201 students. L'Oréal Philippines recently pledged four new disaster-resilient classrooms which will be turned over in the later part of the year.

In the spirit of Citizen Day, we encouraged L'Oréal Philippines employees to do their part in rebuilding and beautifying Tugop Primary School. They painted benches, bookshelves, silk-screened T-shirts, created learning materials and packed school bags with notebooks and other supplies over a fun-filled afternoon of volunteerism and camaraderie.

To close the day, all volunteers were asked to write their messages for the Tugop community in white tiles which will be sent over along with the other school materials, when the school buildings are completed. Not only did we give back the material things they need for learning but more importantly, we gave back hope for a better future, which they had lost when Typhoon Haiyan destroyed their school.


Citizen Day was launched in 2010 with the aim of embodying L'Oréal's commitment to social responsibility during one day of collective voluntary action by its employees. The project was inspired by L'Oréal's Centenary celebration in 2009, when 100 community projects were launched worldwide. Since then, L'Oréal has committed to engaging its employees across the world once a year, every year.