It was an explosion of color and creativity last May 6, 2014 as Maybelline New York launched their hottest color collection yet in an exclusive event for their top retailers and media partners. Held at Sip and Gogh Painting Studio, the launch saw the presence of top beauty and fashion editors from the country’s premier publications. To open the event, Maybelline Senior Product Manager Sars Santos welcomed everyone and officially launched the newest revolutionary make-up line that successfully combines scientifically-advanced formulas with up-to-the minute trendsetting shades and textures to create the most affordable and aspirational color collection Maybelline has ever released: Color Show.
With a complete assortment of nail polishes, lipshades, and kohl liners, Color Show is the ultimate collection for a make-up explorer’s first foray into color cosmetics. As the official make-up sponsor of New York Fashion Week, Maybelline New York launched Color Show out of a desire to offer palettes and trending colors from the catwalk to fashion-savvy women everywhere. With a more than accessible price range, Color Show takes Maybelline’s pillars – the New York heritage, aspirational image, and accessibility – to new heights and beyond, bringing New York that much closer to Filipinas.
In line with the Color Show values of head-turning colors and runway trend expertise, the guests themselves were invited to create their own works of art. Using materials and paint provided by the studio, everyone hand-painted their own fashionable canvas bags with their brand of flair and style. Nail artists were available to do nail art on guests using Color Show nail polish, while the Maybelline Color Artist did make-overs on guests who were excited to try the latest color cosmetics collection.
Over the years, Maybelline New York has come to be synonymous with daring looks and bold beauty trends. With Color Show, Maybelline aims to continue bringing the best of beauty products -- in the hottest colors, in the latest shades, at the most accessible prices. With the help of color cosmetics, Maybelline New York dares each and every one to be as beautiful as she wants to be.