L'Oreal Philippines Typhoon Haiyan Response

On November 8, 2014 one of the strongest storms recorded hit the Central and Eastern Visayas regions in the Philippines. Immediately after the typhoon struck, L'Oreal Philippines announced a partnership with the Department of Education pledging US$150,000 towards building a school in the affected region. The Tugop Primary School and their 200 students was identified as the beneficiary of this pledge and turnover of the new disaster resilient classrooms is scheduled in the last quarter of 2014.

A sign of L’Oréal Philippines’ commitment to build four disaster-resilient classrooms for the students of Tugop Primary School, the groundbreaking for Project Bangon Tugop was led by L’Oréal Philippines and the Department of Education. From left to right: Police Senior Inspector Alberto, Tugop Primary School Principal Jason Gaduena, Department of Education Divison Supervisor Gina Diloy, Department of Education District Supervisor for Tanaun Lolita Legazpi, L’Oréal Philippines Managing Director Rowel Vijandre, Philippine Business for Social Progress Visayas Regional Director Jessie Cubijano and L’Oréal Philippines Brand Communication Manager Mae Dichupa

L’Oréal Philippines and DepEd Break Ground for Tugop Primary School


In the wake of the typhoon Yolanda (Haiyan) ravaged the Visayan region, many schools have been stripped off of their utilities, leaving behind it roofless classrooms and dilapidated walls without much books to read, notebooks to jot down their lectures on and writing materials to continue their studies with. For the students of Tugop Primary School in Tanauan Leyte, access to education became a bigger challenge after the typhoon struck their city, especially with infrastructures still lacking at the time that Yolanda hit the area. Before Yolanda ravaged Leyte, Tugop Primary School had seven functional classrooms with an office housing the faculty and staff, but the faculty office and four other classrooms were heavily damaged after Yolanda struck.


Before the year ends, L’Oreal Philippines, the Department of Education, and the Philippine Business for Social Progress (PBSP) will rebuild four new classrooms and the promise of a better education to some 201 school children of Tugop. Once completed, the new disaster-resilient four-classroom school building will provide renewed access to the students of Tugop Primary School, equipped with separate washrooms for boys and girls, ramps to assist children with disabilities, school desks and chairs.  L’Oreal Philippines is funding the new school building as part of their Project Bangon Tugop: L’Oréal Classroom Reconstruction Project in Haiyan Affected Areas citizenship initiative under the Department of Education’s Rebuilding Schools in Haiyan-affected Areas Program and in partnership with the Philippine Business for Social Progress.


“It is a privilege for us at L’Oréal Philippines to make this contribution to one of Typhoon Yolanda’s hardest-hit communities,” said Rowel Vijandre.  “We at L’Oreal believe that beauty is for all and have embraced the vision to make relationships and communities more beautiful.  We thank the Department of Education for this opportunity to bring the joy of education and the promise of a more beautiful future to these school children in Brgy. Tugop in Tanauan, Leyte.”